Understanding Media: the most important book ever written on communication. In our twenty-first century digital world, the madman looks quite sane. In 1964, this looked like the paranoid babblings of a madman.

He believed that the message of electronic media foretold the end of humanity as it was known. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. When Marshall McLuhan first coined the phrases 'global village' and 'the medium is the message' in 1964, no-one could have predicted today's information-dependent planet. The Phonograph: The Toy That Shrank the National Chest 29. The Telephone: Sounding Brass or Tinkling Symbol? 28. The Director of the Center for the Study of the Extensions of Man at the University of Toronto, Marshall MoLuhan here investigates the psychic and social consequences of technological media on man and. The Typewriter: Into the Age of the Iron Whim 27. UNDERSTANDING MEDIA: The Extensions Of Man User Review - Kirkus.

The Photograph: The Brothel-without-Walls 21. The Printed Word: Architect of Nationalism 19. Marshall McLuhan Understanding Media: The Extensions of Man McGraw-Hill (1964) When first published, Marshall McLuhans Understanding Media made history.

Challenge and Collapse: The Nemesis of Creativity Hybrid Energy: Les Liaisons Dangereuses 6. The Gadget Lover: Narcissus as Narcosis 5. Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes.Ĭontributors. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment, and take up 3D printing as a feminist and decolonial practice. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends.

Media as extensions of man